Monthly Archives: April 2008

Online Readers: What are they actually looking at when they visit a website?

Posted on April 24, 2008 by Damen

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading →

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To SEO or To PPC?

Posted on April 24, 2008 by Damen

To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO … Continue reading →

Posted in Google AdWords, Pay-Per-Click, SEO | Tagged , , , , , | Leave a comment

Google: Smart company that beats analysts’ expectations again

Posted on April 19, 2008 by Damen

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading →

Posted in Google, Google AdSense, Google AdWords, Keyword Marketing, Pay-Per-Click | Tagged , , , , , , | 3 Comments

Microsoft Acquires Yahoo! – A good strategy?

Posted on April 11, 2008 by Damen

Microsoft sent out the warning message this Monday to Yahoo’s board of directors, reasserting its proposal to acquire Yahoo!, and citing a deadline of three weeks for Yahoo’s consideration of the proposal. Many people regard this as a bold move … Continue reading →

Posted in Google, Pay-Per-Click | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments