Monthly Archives: April 2008

Online Readers: What are they actually looking at when they visit a website?

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading

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To SEO or To PPC?

To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO … Continue reading

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Google: Smart company that beats analysts’ expectations again

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading

Posted in Google, Google AdSense, Google AdWords, Keyword Marketing, Pay-Per-Click | Tagged , , , , , , | 3 Comments

Microsoft Acquires Yahoo! – A good strategy?

Microsoft sent out the warning message this Monday to Yahoo’s board of directors, reasserting its proposal to acquire Yahoo!, and citing a deadline of three weeks for Yahoo’s consideration of the proposal. Many people regard this as a bold move … Continue reading

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