General Internet Marketing

Google Beats Analysts’ Expectations Again! How should Microsoft and Yahoo! react?

Google beat the analysts’ expectations again last week, releasing higher-than-expected earnings per share results.

This confirms once again that during a period of economic turmoil, people resort more to the online advertising medium because it provides more flexibility and more control over advertising programs. This is favorable to Google, with the majority of its business revenue [...]

Tagging and Social Bookmarking

The social bookmarking phenomenon emerged several years ago as the trendy habit of people using free social bookmarking sites to categorize and manage their favorite webpages.

Traditionally, we resorted to the search engine’s internal classification system to handle your website’s themes. Search engines use the keywords on each webpage together with the keyword density to classify [...]

Google’s New Competitor: Cuil.com – How cool is this new search engine?

Cuil.com, a new search engine launched two days ago, is set to be another competitor for Google in the web search industry.

What makes this search engine different from others is the profile of its founders. Most of them are ex-employees of Google, Inc. In particular, one of the main architects of this new search engine, Anna Patterson, [...]

Using Google Alert to Boost your Online Marketing Effectiveness.

Google offers a free service called Google Alert that you should not miss. You can access this service here: http://www.google.com/alert

This service constantly searches for a particular search term that you provide, and returns to you any new updates it finds in cyberspace with this search term. You [...]

What to do during the recession? A reminder for business owners.

Yahoo + Google = Monopoly???

Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic advertisement pact with Google.

What makes me worry is that this new partnership may signify a [...]

Natural Language in Search Engines

There are new search engines coming out every day using different algorithms to serve web surfers. Among them, a new breed of search engines is emerging, using so-called “natural language inputs” to activate searches.

The latest one noted is a search engine called Powerset (not an exciting name) developed at Palo Alto Research Center (PARC). Its [...]

Make your RSS Feed Popular using Feedburner

If you run a blog or other type of website using content management software like I do, chances are you are using RSS to syndicate your updated data for your site visitors.

In the past, you’ve probably had a hard time tracking how many people have subscribed to your RSS feed, simply because there is no [...]

The Importance of “Keywords” in Internet marketing

The term keyword has become very popular in the world of Internet marketing. But what exactly is a keyword? At least in the Internet marketing context, the term refers to the words, phrases, or even sentences that you use on your website to describe your website, services, and/or products that you offer.

Why are keywords important? [...]

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