Category Archives: General Internet Marketing

Google Beats Analysts’ Expectations Again! How should Microsoft and Yahoo! react?

Posted on October 21, 2008 by Damen

Google beat the analysts’ expectations again last week, releasing higher-than-expected earnings per share results. This confirms once again that during a period of economic turmoil, people resort more to the online advertising medium because it provides more flexibility and more … Continue reading →

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Tagging and Social Bookmarking

Posted on August 27, 2008 by Damen

The social bookmarking phenomenon emerged several years ago as the trendy habit of people using free social bookmarking sites to categorize and manage their favorite webpages. Traditionally, we resorted to the search engine’s internal classification system to handle your website’s … Continue reading →

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Google’s New Competitor: Cuil.com – How cool is this new search engine?

Posted on August 2, 2008 by Damen

Cuil.com, a new search engine launched two days ago, is set to be another competitor for Google in the web search industry. What makes this search engine different from others is the profile of its founders. Most of them are ex-employees of … Continue reading →

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Using Google Alert to Boost your Online Marketing Effectiveness.

Posted on July 17, 2008 by Damen

Using Google Alert to Boost your Online Marketing Effectiveness. Google offers a free service called Google Alert that you should not miss. You can access this service here: http://www.google.com/alert This service constantly searches for a particular search term that you … Continue reading →

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What to do during the recession? A reminder for business owners.

Posted on June 21, 2008 by Damen
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Yahoo + Google = Monopoly???

Posted on June 18, 2008 by Damen

Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic … Continue reading →

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Google Toolbar Now Becomes Portable

Posted on June 4, 2008 by Damen

I have noticed that Google has just released its Toolbar 5 BETA . In case you don’t know what a Google Toolbar is, it’s a function bar added to your browser (IE or Firefox) to make browsing the web more … Continue reading →

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Natural Language in Search Engines

Posted on May 29, 2008 by Damen

There are new search engines coming out every day using different algorithms to serve web surfers. Among them, a new breed of search engines is emerging, using so-called “natural language inputs” to activate searches. The latest one noted is a … Continue reading →

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Make your RSS Feed Popular using Feedburner

Posted on May 28, 2008 by Damen

If you run a blog or other type of website using content management software like I do, chances are you are using RSS to syndicate your updated data for your site visitors. In the past, you’ve probably had a hard … Continue reading →

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The Importance of "Keywords" in Internet marketing

Posted on May 22, 2008 by Damen

The term keyword has become very popular in the world of Internet marketing. But what exactly is a keyword? At least in the Internet marketing context, the term refers to the words, phrases, or even sentences that you use on … Continue reading →

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