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By N2H

Google’s Chrome – Browser or New OS?

I have been using the new Google browser for almost two weeks. You might have heard a lot of discussion about this new browser all over the world. People are looking to Google to deliver a new browser to combat Microsoft’s dominant Internet Explorer (IE), especially as IE Version 8 is on the way to [...]

Google Acquires YouTube – A doubtful move

Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is not really well understood.

If we take a look at the background of YouTube, it lacks [...]

Love and Belonging is the fundamental need of people. When you do marketing, you have to take care of this need.

[This discussion is the continuation of previous post: The Number One Rule of Marketing - Find Out What People Want And Satisfy That Desire ]

The Previous Question:

People like to follow trends and own the newest stuff on the market if they think that many other people do those new things or own that new stuff. [...]

The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire

When I took an MBA class ten years ago, one of my most respected marketing professors asked a very controversial question, “Is marketing able to create a need for a product?”

My first answer was: Of course, it can. We’ve all had the experience where we see something advertised on TV or our attention is captured [...]