Category Archives: Google AdWords

How to Use Google AdWords Properly

Posted on May 2, 2008 by damen

As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of … Continue reading →

Posted in Google AdWords | Tagged , , , , , | Leave a comment

Online Readers: What are they actually looking at when they visit a website?

Posted on April 24, 2008 by damen

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading →

Posted in General Internet Marketing, Google AdSense, Google AdWords | Tagged , , , , , , , , , , | Leave a comment

To SEO or To PPC?

Posted on April 24, 2008 by damen

To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO … Continue reading →

Posted in Google AdWords, Pay-Per-Click, SEO | Tagged , , , , , | Leave a comment

Google: Smart company that beats analysts’ expectations again

Posted on April 19, 2008 by damen

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading →

Posted in Google, Google AdSense, Google AdWords, Keyword Marketing, Pay-Per-Click | Tagged , , , , , , | 3 Comments

SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage

Posted on November 20, 2006 by damen

When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive … Continue reading →

Posted in Google, Google AdSense, Google AdWords, SEO | Tagged , , , , , , , | 6 Comments

Google Acquires YouTube – A doubtful move

Posted on October 11, 2006 by damen

Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90′s. However, the move is … Continue reading →

Posted in General Internet Marketing, General Marketing, Google, Google AdWords, Uncategorized, Viral Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Graphic or Text? Which one is more important in your webpage layout?

Posted on August 14, 2006 by damen

A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than … Continue reading →

Posted in General Internet Marketing, Google, Google AdWords | Tagged , , , | 1 Comment

Google's Official Guide to Keyword Selection in Pay-Per-Click Advertisment – Google Adwords

Posted on August 9, 2006 by damen

Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program. I think this guide is still worth to take a look. It is available at The … Continue reading →

Posted in Google, Google AdWords, Pay-Per-Click | Tagged , , | Leave a comment