Category Archives: Google AdWords

Google AdWords’ mechanism of Bidding for Ads Placement was a patent owned by Overture

Yahoo is raising lawsuit against Facebook for infringing 10 patents it owns. The timing is damn right. It is just before Facebook is going to be public listed. This article Déjà Hoo: Yahoo Has Done the Pre-IPO Legal Shakedown Dance … Continue reading

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How to do Keyword Research Using Google Keyword Suggestion Tool

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Is Yahoo! a Sinking Ship?

Yahoo! declared to lay off 600 people… sounds a lot. It is about 5% of its total workforce. What has happened to Yahoo? In the past, we discussed already how Yahoo has been hard hit by Google for the past … Continue reading

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How to Use Google AdWords Properly

As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of … Continue reading

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Online Readers: What are they actually looking at when they visit a website?

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading

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To SEO or To PPC?

To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO … Continue reading

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Google: Smart company that beats analysts’ expectations again

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading

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SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage

When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive … Continue reading

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Google Acquires YouTube – A doubtful move

Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is … Continue reading

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Graphic or Text? Which one is more important in your webpage layout?

A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than … Continue reading

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