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As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of these new policies, many of AdWords customers are dropping out of AdWords. Some people call this [...] To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO and PPC. So, what do those letters mean, and which method is best for your goals? Search Engine Optimization [...] Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday night. Again, this demonstrates how important people are, as assets of a company. Before this news [...] When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive the keyword is, the more it looks relevant to your site from the standpoint of [...] Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program. I think this guide is still worth to take a look. It is available at The Maximum Effect, written by Google Team members of Adwords Best Pay-Per-Click Selling Damen Related Topics: The Maximum Effect |
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