A good marketing method for you to consider

I have to confess, there is one marketing method I have not talked much and it works. Guess what? It is mass faxing.

I seldom talked about this as this is not online marketing method but it works. My companies have been doing this for ten years and we generated about 30 to 40% of our business using this method alone.

We have just helped a few companies last year doing this and the results are good. And that is why I am thing to open this service to my students.

So think about this:
If you are targeting local Hong Kong customers and you find other ways of promotion are quite expensive (direct mailing, pay-per-click, etc.) and you don’t have a good customer database to promote your business, perhaps faxing can help.

We have a database of more than 60,000 fax numbers that we can help broadcasting your message to them. Think about this, if just one percent of them become your customers, you will gain 600 customers in this process.

Of course, it depends on the product type, the promotion message, etc. that I need to discuss with you to see if we should go for mass faxing.

So talk to me now using this link:

http://goo.gl/b2qGX

Damen

Posted in General Marketing | 2 Comments

Our Brand-new web hosting service is available now!

Finally our web hosting service is available!

http://jdcnet.com/web-hosting-service.

In view of a lot of clients’ headache of looking for reliable web hosting service, we decided to offer this on our own. The current service is provided by invitation only and you are required to contact us using the contact form in our homepage.

Customizable Hosting Plan is also available. Come and talk to us!

Posted in JDC Associates, Services | Leave a comment

Training: Instant Website Setup Using WordPress – Last Call

WordPress

 

Are you interested to learn how to setup a website quick, without knowing any HTML?

I have a lot of clients and students asking this question. I noted many of you have interest to learn how to setup a website without knowing any HTML.

To answer this question, what immediately comes to my mind is WordPress.

WordPress is a free and open source content management system (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular CMS in use on the Internet.

When I was asked by my clients what website software to use to setup a website, I always recommend using WordPress. I run more than 20 websites using WordPress myself.

As requested by some of my clients also in one-to-one coaching, now I am arranging the opportunities of organizing a charged 3-hour training (30 minute to setting up a website using WordPress) for you.

In the training, I will teach you:

  1. How to register a domain name and point to a web-hosting company
  2. How to setup a WordPress powered website in a web hosting environment within 30 minutes
  3. How to manage the basic operations of WordPress to allow you to
    • to change and manage site’s theme
    • to add pages and posts to a site
    • to arrange and setup a site’s menu
  4. How to use various WordPress Plugins to customize the WordPress to operate on a better SEO, adding AdSense code and Google Analytics Tracking code, etc.
  5. How to configure WordPress so that we can use Google Webmaster tools to submit your site to Google for indexing..

In a nutshell, you should be able to master setting up website on your own without knowing any HTML knowledge.

I have done several times last month for this training and the responses were very good. That is the reason I’d like to organize one more.

The last training session of the 30 minutes to setup a Website Using WordPress is scheduled to be held on 17 May 2012 (Thursday) in Graceyard Education Center (near Yau Ma Tei MTR station). The training session will be held from 7:00p.m. to 10:00p.m. (3 hours).

You will be provided with a dedicated temporary domain and a hosting account on our company’s server and I will walk you through the steps to setup a website effortlessly.

Certificate will be provided for participants who completed the 3-hour training.

There are only three two one spots left. So if you are interested, please click this link to register now.

See you then

Damen

If you don’t know me, see my profile Damen Choy here

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Posted in Training News | Leave a comment

Free Seminar about Web and Mobile Apps Usability – 3 May 2012

Do you have these questions in mind when you are looking at your websites?

  1. Where should I place the “Add to Cart” button to increase the sales?
  2. Why do people not click on the link I placed at the top of my website? Where should I put it?
  3. Would my visitors easily reach the promotion page I have just added to my website? How should I instruct them to reach it on my home page?
  4. Is my website considered easy to use? How should I increase the usefulness of it by redesigning the home page?

These questions all belong to the area of Usability Study.

We are delighted to have invited a speaker Alice Lo from Seattle, USA to come to speak for us on 3 May 2012 for this topic and you’re invited to join for free.

Alice was brought up in Hong Kong before she moved to USA. She graduated from the Human Computer Interaction program at the University of Michigan.

Alice has been working as a user experience researcher and designer for nearly 10 years. The usability research she conducted included products as diverse as real estate search maps and 10-foot interface.

Alice also worked with multidisciplinary teams in various size organizations, including Microsoft and Amazon, to deliver thoughtful, useful and performance-effective user experience.

In this 2-hour seminar, Alice will introduce the benefits of usability research for all kinds of user interfaces, such as e-commerce websites and mobile applications.

Using case studies, we’ll discuss the practical values of usability research, including how direct user studies had helped Amazon increased tens of thousands of revenue. Common user research methods and sample usability results will also be covered.

Here is the seminar details:

Date: 3 May 2012

Time: 7:30p.m to 9:30p.m

Place:
Room 205, Graceyard Education Center, 2/F, Nathan Tower, 518 Nathan Road, Yau Ma Tei, Kowloon. (near Yau Ma Tei MTR Station)

Seminar Agenda:

  • Why usability?
  • Case studies and ROI
  • Usability methods and results
  • Q&A

*The seminar will be conducted in Cantonese.

Who should attend?

  • Webmasters who are engaging in daily operations of your websites
  • Business owners who want to optimize their websites’ business performance
  • Marketing professionals who want to improve their online marketing effort’s ROI

You’re invited to join this seminar to understand more about how usability can help in your present and future website and mobile apps marketing endeavor.

Register now as seats are limited to 30 people only.

First come first served.

All confirmed registrations will be notified by email individually.

Registration Link:

3 May 2012 Usability Seminar Registration

Enquiry about this seminar: tel: (852) 25252448   email: Info@JdcNet.com

 

See you then.

Posted in Seminar, SEO, Usability Study | Leave a comment

Increase your Dropbox storage by 3GB by uploading photos

How to increase your Dropbox Storage by 3GB

 

I have been using Dropbox for years and I still love it. It can automatically synchronize your Desktop files among unlimited number of PCs under one single Dropbox account. And the file sizes uploaded and stored in the cloud storage is unlimited (not like some other services that the file size of your files uploaded to the cloud storage is limited). It also allows you to upload, download and view your files using smartphone apps on an IOS or Android platform.

However, Dropbox offers only initial 2GB storage size for its free service. That is too bad, isn’t it?

Now Dropbox offers a very generous way to add to your storage by an extra 3GB by testing beta versions of their Mac and Windows desktop applications including a new way to put all the photos and videos you take in your Dropbox called Camera Upload.

First if you have not yet registered a Dropbox account, do so using this link to get an extra 250MB of Dropbox storage (total 2.25GB)

Then download their latest beta software for your PC/Mac/Linux here:

Windows: http://dl-web.dropbox.com/u/17/Dropbox%201.3.21.exe
Mac OS X: http://dl-web.dropbox.com/u/17/Dropbox%201.3.21.dmg
Linux x86_64: http://dl-web.dropbox.com/u/17/dropbox-lnx.x86_64-1.3.21.tar.gz
Linux x86: http://dl-web.dropbox.com/u/17/dropbox-lnx.x86-1.3.21.tar.gz

Install the software in your desktop computer. Set it up to link to your Dropbox account by following the installation instructions.

Once done, get ready photo files that add up to 3GB size. Transfer them to the newly created folder under your Dropbox folder named Camera Uploads

Note that Dropbox will now synchronize all your photo files to your cloud storage on Dropbox. Whenever your uploaded photos hit extra 500MB mark of photo size, your storage will be increased by 500MB, until you have reached a total of 3GB.

Dropbox Storage Increased

Get extra storage for your Dropbox account

Note it takes time to upload a total of 3GB of photos. It took me more than 8 hours to do so even on broadband connection.

Note:

  1. Once you get this done with the extra storage, you can delete the photos on your Dropbox account. There is no need for you to keep them. So you can use the extra 3GB of storage to store any other files you want
  2. Actually, If you use Dropbox mobile apps on your smartphone, it should already be updated with the latest Dropbox software with Camera Upload capability. If you enable this feature in your apps, you can enjoy the same increase in storage by continuously uploading photo files from your phone to Dropbox’s Camera Uploads folder on your cloud storage. However, it takes longer time to upload 3GB of photos by your phone than a desktop computer and it also depends on whether you have 3GB of photos on your phone to be uploaded.
Posted in Productivity Software | Tagged , , , | 2 Comments

Google AdWords’ mechanism of Bidding for Ads Placement was a patent owned by Overture

Yahoo is raising lawsuit against Facebook for infringing 10 patents it owns. The timing is damn right. It is just before Facebook is going to be public listed.Facebook Google Yahoo! Patent Wars

This article Déjà Hoo: Yahoo Has Done the Pre-IPO Legal Shakedown Dance Before reminded me of this story back to 2002 while Google is about to be listed in stock exchange, Yahoo sued it infringing the patent owned by its subsidiary Overture. The patent is named “System and method for influencing a position on a search result list generated by a computer network search engine,” with US patent #6269361.

The mechanism of placing an advertiser’s ads according to its bidding price relative to other bidders in a search engine’s result page is the core operation model of Google AdWords. That also is the core business revenue of Google, even up till now.

The lawsuit settled with Google agreed to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license.

Now Yahoo! plays the same game against Facebook. Would Facebook react similarly to Google?

Posted in Facebook, Google, Google AdWords | Tagged , , , , , | Leave a comment

Facebook Timeline Graphic Editor (Beta) Available here

For some Facebook page owners who are rushing to add the cover photos, etc, we have installed a free graphic editor for you here:

Here’s the scoop of what you can do with this graphic editor:

1) Create a eye-catching cover photo to be used in the new Facebook Page Timeline format

2) Create a call-to-action small banner as a post to be pinned to the top of your Facebook pages

3) Create an attractive Facebook banner logo to be put on your website to encourage visitors to visit your Facebook pages.

4) Create a big banner to be used for a important promotion pasted on your timeline Facebook pages.

Try that out now for free

Facebook Timeline Graphic Editor

Let us know if you have any questions!

Have questions about the New Facebook Business Pages or other Internet Marketing issues?

You can contact us:

* indicates required field
Posted in Facebook, Social Media Marketing | Leave a comment

Facebook Pages will change its outlook to Timeline by the end of March 2012

If you are your Facebook page administrator, you might probably notice that Facebook is reminding you about this changes when you logged in your Facebook pages.

With the new enhancements to Facebook Fan Pages, effective from 30 Mar 2012, you are now able to choose a cover photo to best represent your business.

For example, you can use an eye-catching, recognizable, 850px by 315px photo of your storefront, a best-selling item or your customers engaging with your business.

What’s more? Here is the updated special report you can use to understand more about this.

Download the Report Facebook Pages get Revamped!

*Update on 9 March, 2012: We finally confirmed that the “Like/Review” function of the business pages works again. That means you can still play the game of hiding your offer before anyone who likes your page by some designated apps. If you have no idea what we are talking about, write to us using the form below:

Contact us for any questions!

Contact Form

* indicates required field
Posted in Facebook, Social Media Marketing | Tagged , , | Leave a comment

How to do Keyword Research Using Google Keyword Suggestion Tool

Posted in Free Resources, Free Video Resources, Google AdWords, Keyword Marketing | Leave a comment

Online Business Roadmap – A draft review

This is a draft for a online business teaching program I am going to launch soon in this website. Just paste it here first for some of my anxious customers who have been waiting for this long 🙂
I will publish it formally in Jan 2011. Happy new year !

  1. Find out a niche – Look for popular topics in web. How?

i.      Google Trend

ii.      Visit Amazon.com, eBay.com, Clickbank.com for popular items, sections

iii.      Keyword Research

  1. Start a website
    1. Register a domain
    2. Find a web hosting service (or host the server yourself?)
    3. Build a website

i.      Consider some web hosting company’s help to setup the website

ii.      Or consider using WordPress or Joomla (For Free) by yourself.

iii.      Setup Web submission mechanism like Google Webmasters

iv.      Setup web traffic analysis device like Google Analytics

  1. Put up your products
  2. Test Payment System (if any)

i.      Use Paypal? Or Payment Gateway?

  1. Initial SEO and Traffic Generation
    1. Setup email marketing campaign

i.      Prepare some gifts to attract customers to subscribe

ii.      Setup email capturing facility on a website

iii.      Setup email auto-responder messages

  1. Use Google Adwords or Yahoo! Advertising System to drive customers to your site for testing

i.      To test “Conversion”

  1. Conversion to subscribe your newsletter
  2. Conversion to “buy” your products
  3. Put up some “keyword optimized” articles on your website

i.      Why? To attract Traffic (SEO)

  1. Carry out article marketing work (SEO & Traffic Generation)

i.      Submit “keyword optimized” articles to article directories

  1. Consider building Web 2.0 authority pages (SEO &Traffic Generation)

Site Maintenance and Traffic Generation Stages:

  • Review Traffic Statistics on Google Analytics
  • Put on more “keyword optimized” articles on your website
  • Submit more “keyword optimized” articles to article directories
  • Create more “authority pages” on Web 2.0 sites
  • Consider joint promotion with other email list owners of similar niches (to build bigger email list)
  • Submit to web directories like DMOZ.org (SEO)
  • Write messages on forums related to your niches
  • Consider some Viral Marketing Activities?
  • Create e-Books and Videos. Take chance to distribute them in forums, e-book directory or even Facebook or twitter
  • Look for joint venture partners to put up advertising messages on other websites (paid or exchanged)
  • Start a Facebook Page
  • Optimize your site by putting more images, videos
  • eBay Marketing?
Posted in Uncategorized | Leave a comment