This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm
Stanford/Poynter Eye-Tracking Project
In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the Stanford/Poynter Eye-Tracking project on online news reading behavior. It was the first project to introduce the idea [...]
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