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Tag Archives: banner advertisements
Online Readers: What are they actually looking at when they visit a website?
This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading
Posted in General Internet Marketing, Google AdSense, Google AdWords
Tagged banner ads, banner ads Vs text ads, banner advertisements, banner advertisements Vs text advertisements, Google AdSense, Google AdWords, online news reading, random sampling, Stanford/Poynter Eye-Tracking Project, text ads, text advertisements
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Microsoft Acquires Yahoo! – A good strategy?
Microsoft sent out the warning message this Monday to Yahoo’s board of directors, reasserting its proposal to acquire Yahoo!, and citing a deadline of three weeks for Yahoo’s consideration of the proposal. Many people regard this as a bold move … Continue reading
Posted in Google, Pay-Per-Click
Tagged banner advertisements, contextual text advertisements, Gmail, Google, Google Analytics, Google Desktops, Google Docs, Google Earths, Google Labs, Google Videos, Larry Page, Microsoft, Microsoft acquires Yahoo!, Overture, Pay-Per-Click, Picasa, Sergey Brin, Yahoo!, Yahoo! Answers, Yahoo! Finance, Yahoo! mail, Yahoo! News
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