I have many ghostwriters helping me write website articles. I have always believed that building good content for your online presence is the lifeblood of successful Internet Marketing.
One of the key items on my training agenda for these ghostwriters is to teach them how to research online keywords correctly. I have noted that even some [...]
This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm
Stanford/Poynter Eye-Tracking Project
In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the Stanford/Poynter Eye-Tracking project on online news reading behavior. It was the first project to introduce the idea [...]
Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday night. Again, this demonstrates how important people are, as assets of a company.
Before this news [...]
When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive the keyword is, the more it looks relevant to your site from the standpoint of [...]
It violates the terms of use of Google AdSense program if you try to manipulate their Adsense scripts embedded in your site. However, there is an official guide from Google telling you how to do the split testing without violating their rules. You can view it here: http://adsense.blogspot.com/2006/08/abcs-of-ab-testing.html
Bear in mind the three fundamental principles of [...]
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