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Tag Archives: Google AdSense
Online Readers: What are they actually looking at when they visit a website?
This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading
Posted in General Internet Marketing, Google AdSense, Google AdWords
Tagged banner ads, banner ads Vs text ads, banner advertisements, banner advertisements Vs text advertisements, Google AdSense, Google AdWords, online news reading, random sampling, Stanford/Poynter Eye-Tracking Project, text ads, text advertisements
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Google: Smart company that beats analysts’ expectations again
Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading
SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage
When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive … Continue reading
Adsense's split testing – official guide from Google
It violates the terms of use of Google AdSense program if you try to manipulate their Adsense scripts embedded in your site. However, there is an official guide from Google telling you how to do the split testing without violating … Continue reading