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Yahoo + Google = Monopoly???

Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic advertisement pact with Google.

What makes me worry is that this new partnership may signify a [...]

How to Use Google AdWords Properly

As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of these new policies, many of AdWords customers are dropping out of AdWords.

Some people call this [...]

Online Readers: What are they actually looking at when they visit a website?

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm

Stanford/Poynter Eye-Tracking Project

In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the Stanford/Poynter Eye-Tracking project on online news reading behavior. It was the first project to introduce the idea [...]

To SEO or To PPC?

To SEO or to PPC?

That is the question . . .

In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO and PPC.

So, what do those letters mean, and which method is best for your goals?

Search Engine Optimization [...]

Google: Smart company that beats analysts’ expectations again

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday night. Again, this demonstrates how important people are, as assets of a company.

Before this news [...]

SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage

When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive the keyword is, the more it looks relevant to your site from the standpoint of [...]

Google Acquires YouTube – A doubtful move

Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is not really well understood.

If we take a look at the background of YouTube, it lacks [...]

Graphic or Text? Which one is more important in your webpage layout?

A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers.

Is it surprising? It may be as many people regard graphic should be more visually appealing than text to normal web surfers.

I’m not surprised, however. Why? There is a much larger experiment on [...]

Google’s Official Guide to Keyword Selection in Pay-Per-Click Advertisment – Google Adwords

Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program.

I think this guide is still worth to take a look. It is available at

The Maximum Effect, written by Google Team members of Adwords

Best Pay-Per-Click Selling

Damen

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