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Tag Archives: Google AdWords
Yahoo + Google = Monopoly???
Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic … Continue reading
How to Use Google AdWords Properly
As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of … Continue reading
Posted in Google AdWords
Tagged click arbitrage, Google AdWords, Google Slap, keywords, Pay-Per-Click, per-click cost
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Online Readers: What are they actually looking at when they visit a website?
This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the … Continue reading
Posted in General Internet Marketing, Google AdSense, Google AdWords
Tagged banner ads, banner ads Vs text ads, banner advertisements, banner advertisements Vs text advertisements, Google AdSense, Google AdWords, online news reading, random sampling, Stanford/Poynter Eye-Tracking Project, text ads, text advertisements
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To SEO or To PPC?
To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO … Continue reading
Posted in Google AdWords, Pay-Per-Click, SEO
Tagged Google AdWords, Google Analytics, Pay-Per-Click, PPC, SEO, SEO Vs PPC
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Google: Smart company that beats analysts’ expectations again
Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday … Continue reading
SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage
When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive … Continue reading
Google Acquires YouTube – A doubtful move
Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90′s. However, the move is … Continue reading
Posted in General Internet Marketing, General Marketing, Google, Google AdWords, Uncategorized, Viral Marketing
Tagged customer lock-in capability, Google, Google Acquired YouTube, Google Acquires YouTube, Google AdWords, Law of Increasing Returns, Market Capitalisation of Google, Market Capitalization of Google, Network Effect, Network Externality Effect, network utility, The Law of Increasing Returns, Viral Marketing, YouTube, YouTube is acquired by Google
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Graphic or Text? Which one is more important in your webpage layout?
A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than … Continue reading
Google's Official Guide to Keyword Selection in Pay-Per-Click Advertisment – Google Adwords
Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program. I think this guide is still worth to take a look. It is available at The … Continue reading
Posted in Google, Google AdWords, Pay-Per-Click
Tagged Google AdWords, Pay-Per-Click, The Maximum Effect
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