Google AdWords’ mechanism of Bidding for Ads Placement was a patent owned by Overture

Yahoo is raising lawsuit against Facebook for infringing 10 patents it owns. The timing is damn right. It is just before Facebook is going to be public listed. This article Déjà Hoo: Yahoo Has Done the Pre-IPO Legal Shakedown Dance…

Online Readers: What are they actually looking at when they visit a website?

This article combines two reports written by my students after going over the Standard/Poynter Eye-Tracking Project’s results posted here: http://www.poynterextra.org/et/i.htm Stanford/Poynter Eye-Tracking Project In 2000, Marion Lewenstein (Professor of Communication, at Stanford University) and the Poynter Institute researchers initiated the…

Google: Smart company that beats analysts’ expectations again

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday…

SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage

When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive…

Graphic or Text? Which one is more important in your webpage layout?

A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than…