If you don’t know what viral marketing is, take a look at the definition at wikipedia.org
According to wikipedia.org, the term viral advertising (or marketing) refers to “the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.”
The beauty of viral marketing comes from the fact that you can spread your message exponentially, reaching people in tens of thousands quite rapidly. For example, you send an interesting video to 10 people. Each of those 10 people re-distributes the video to 10 more people, reaching 100 people in turn. If each of those 100 people then sent the video to another 10 people, you’d reach 1,000 people in third round!
You do the math. You can easily see that the number of people you can reach in each round goes up exponentially at the power of 10. And more importantly, you don’t pay a dime for it. It is free! And what’s better than free advertising for your message?
However, for viral marketing to be successful, the single most important element you need to have is a product/message that is meaningful and useful to the people in a particular niche market. And that product/message has to inherently motivate those people to want to introduce it to others, and then the viral effect takes off!
Want to have some examples? Here is a good one. Go and choose to watch the presentation. Enjoy!
Best Viral Marketing
P.S Stay tuned by subscribing to this blog if you want to know more about viral marketing. I’ll have an interesting case study to share with you next time!