Finally, Google’s keyword search tool has changed – for the better! It now supplies the actual search volume of keywords you are researching.
In the past, the WordTracker service outperformed Google’s service because it supplied the search volume information while Google’s did not (and even hinted that it never would).
But now it appears that Google has changed its mind, and this could be a threat to WordTracker’s business.
WordTracker has long been criticized for their search volume data not being accurate. According to some sources, only 2 to 3% of actual search activities are used to estimate the actual search volume information. Now, comparing with the service with the actual data source of Google, I am quite sure that Google’s information should be much more accurate than WordTracker’s.
And what’s more important to non-English keywords research is that Google’s keyword search supports multiple languages. I have my doubts as to whether WordTracker can provide equally accurate information.
Please note that there is actually still one drawback to using Google’s service. Google does not provide the actual number of competing websites for the keywords being researched, so there is no way to know the KEI (Keyword Effectiveness Index) of a keyword. (KEI is provided by WordTracker as one of the research results. For information about KEI, refer to my post here). However, since the Google service allows you to directly download the data to MS Excel (or another compatible spreadsheet program), you can estimate the KEI by using the AdWords information about Advertiser Competition. Divide the search volume by this figure to yield an estimate similar to the KEI.
Here is an Excel file (Keywords-Examples.xls) to demonstrate this. I used the keyword “shoes” in this example. Please note that I added the last two columns to calculate the KEI-similar metrics using my unique formula.
Look for keywords with Advertiser Competition less than one, but with a KEI metric in relatively greater values. This Excel file is not as sophisticated as what you can get from WordTracker. This is partly because of the limited information about the advertisers’ competition from Google’s AdWords tool.
But please note the following: The Advertisers’ competition column refers to the Google AdWords’ competition from its advertisers. This is NOT the actual webmasters’ websites that have been using those keywords in their web contents as provided by WordTracker.
I am still looking for ways to improve this. If you have any suggestions, leave me message in this post.
I hope this helps you better understand how to use the free keyword research service from Google.
Tags: WordTrackers, Keyword Research Tool, Google AdWords Research Tool