I have to confess, there is one marketing method I have not talked much and it works. Guess what? It is mass faxing. I seldom talked about this as this is not online marketing method but it works. My companies…
Category: General Marketing
Google Acquires YouTube – A doubtful move
Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is…
Love and Belonging is the fundamental need of people. When you do marketing, you have to take care of this need.
[This discussion is the continuation of previous post: The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire ] The Previous Question: People like to follow trends and own the newest stuff on the…
The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire
When I took an MBA class ten years ago, one of my most respected marketing professors asked a very controversial question, “Is marketing able to create a need for a product?” My first answer was: Of course, it can. We’ve…