Using Google Alert to Boost your Online Marketing Effectiveness.

Using Google Alert to Boost your Online Marketing Effectiveness. Google offers a free service called Google Alert that you should not miss. You can access this service here: http://www.google.com/alert This service constantly searches for a particular search term that you…

Autoresponder: A marketing tool you use to covert your visitors into customers

Autoresponder should be used in your day-to-day online marketing activities. It helps to convert a stranger who comes to your website for information into your loyal customers. How and Why? Autoresponders works in the underlying theory that trust could be…

Build your mailing list by Squeeze Page : Here is how

The common mantra that most other Internet Marketers follow is “The money is in the list.” Without the list, you miss an important tool to carry out “push marketing” strategy. The strategy you use to actively promote your product/services. One…

Natural Language in Search Engines

There are new search engines coming out every day using different algorithms to serve web surfers. Among them, a new breed of search engines is emerging, using so-called “natural language inputs” to activate searches. The latest one noted is a…

The Importance of "Keywords" in Internet marketing

The term keyword has become very popular in the world of Internet marketing. But what exactly is a keyword? At least in the Internet marketing context, the term refers to the words, phrases, or even sentences that you use on…

Yahoo + Google = Monopoly???

Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic…

The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire

When I took an MBA class ten years ago, one of my most respected marketing professors asked a very controversial question, “Is marketing able to create a need for a product?” My first answer was: Of course, it can. We’ve…