Using Google Alert to Boost your Online Marketing Effectiveness. Google offers a free service called Google Alert that you should not miss. You can access this service here: http://www.google.com/alert This service constantly searches for a particular search term that you…
Category: General Internet Marketing
Autoresponder: A marketing tool you use to covert your visitors into customers
Autoresponder should be used in your day-to-day online marketing activities. It helps to convert a stranger who comes to your website for information into your loyal customers. How and Why? Autoresponders works in the underlying theory that trust could be…
Build your mailing list by Squeeze Page : Here is how
The common mantra that most other Internet Marketers follow is “The money is in the list.” Without the list, you miss an important tool to carry out “push marketing” strategy. The strategy you use to actively promote your product/services. One…
Natural Language in Search Engines
There are new search engines coming out every day using different algorithms to serve web surfers. Among them, a new breed of search engines is emerging, using so-called “natural language inputs” to activate searches. The latest one noted is a…
The Importance of "Keywords" in Internet marketing
The term keyword has become very popular in the world of Internet marketing. But what exactly is a keyword? At least in the Internet marketing context, the term refers to the words, phrases, or even sentences that you use on…
Yahoo + Google = Monopoly???
Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic…
Conversion Rate: Measurements and Notable Factors
In Internet marketing, conversion rate refers to the ratio of the number of visitors completing a certain action at your website (such as subscribing to your e-newsletter or purchasing products you promote on the web) to visitors who visit without…
Google Acquires YouTube – A doubtful move
Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is…
Love and Belonging is the fundamental need of people. When you do marketing, you have to take care of this need.
[This discussion is the continuation of previous post: The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire ] The Previous Question: People like to follow trends and own the newest stuff on the…
The Number One Rule of Marketing – Find Out What People Want And Satisfy That Desire
When I took an MBA class ten years ago, one of my most respected marketing professors asked a very controversial question, “Is marketing able to create a need for a product?” My first answer was: Of course, it can. We’ve…