Google AdWords’ mechanism of Bidding for Ads Placement was a patent owned by Overture

Yahoo is raising lawsuit against Facebook for infringing 10 patents it owns. The timing is damn right. It is just before Facebook is going to be public listed. This article Déjà Hoo: Yahoo Has Done the Pre-IPO Legal Shakedown Dance…

Yahoo + Google = Monopoly???

Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic…

SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage

When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive…

Graphic or Text? Which one is more important in your webpage layout?

A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than…

Google's Official Guide to Keyword Selection in Pay-Per-Click Advertisment – Google Adwords

Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program. I think this guide is still worth to take a look. It is available at The…