Yahoo is raising lawsuit against Facebook for infringing 10 patents it owns. The timing is damn right. It is just before Facebook is going to be public listed. This article Déjà Hoo: Yahoo Has Done the Pre-IPO Legal Shakedown Dance…
Tag: Google AdWords
How to Use Google AdWords Properly
As I’ve mentioned in my recent post on Google’s first quarter result in 2008, Google is making changes to its AdWords algorithms to combat click arbitrage and the existence of advertising pages of poor content quality. As a result of…
To SEO or To PPC?
To SEO or to PPC? That is the question . . . In today’s ever-growing online marketplace, with companies constantly jockeying for top position to grab the attention of potential customers, two different methods of promoting websites have emerged: SEO…
Yahoo + Google = Monopoly???
Last Thursday, Yahoo announced the halt of discussions of a possible strategic partnership with Microsoft. The fallout of a Yahoo/Microsoft deal might be a piece of good news for Google. Right after ending talks with Microsoft, Yahoo announced a strategic…
SEO and Applied Semantics — The Future Trend of Calculating the Keyword Density of a Webpage
When people talk about keyword density in SEO (Search Engine Optimization), they usually limit themselves to saying, “use the exact the same keyword throughout your web copy to stress the related keywords”. And the general rule is: the more repetitive…
Google Acquires YouTube – A doubtful move
Google has just acquired YouTube for $1.6 billion US, one of the largest acquisitions in Google’s history. It is creating the same exciting feeling as we used to experience in the dot.com era in the ’90’s. However, the move is…
Graphic or Text? Which one is more important in your webpage layout?
A study held by Stanford University and Poynter Institute confirmed that text is the preferred “entry point” of a webpage for web surfers. Is it surprising? It may be as many people regard graphic should be more visually appealing than…
Google's Official Guide to Keyword Selection in Pay-Per-Click Advertisment – Google Adwords
Today I reviewed what has been published two years ago about how to select and implement the keywords strategies in using Google Adwords program. I think this guide is still worth to take a look. It is available at The…